"How does anyone find your Online Business if you are invisible on the Net?"

In an attempt to create an online business identity for their top business leaders, network marketing companies have tried to tap into the power of the internet .

They do this by allowing these leaders to replicate their company website, with these leaders then allowing their top producers in their own organisations to do the same.

The result of this is a large number (hundreds if not thousands) of replicated sites, identical to the parent company website but for a few minor details.

In doing so they demonstrate an alarming ignorance of the way the internet works.

Search engines are becoming smarter. These search engines recognise and reward original, unique content. They punish cookie cutter websites or any type of online business replication by eliminating these sites from their search engine results pages (SERP's).

Have you ever completed a search and noticed the search results shown on the toolbar? If you have you would typically have seen something like, ‘Web Results 1 - 10 of about 487,000 for ------.'

Did you ever feel pity for the 487,000th site on the list? You probably didn't give it a thought.

Past the 30th listing you are, to all intents and purposes, invisible on the Net. So what does it mean to be eliminated from the SERP's?

It means your website is off the radar with the search engines!

Which means your copycat website is like an invisible store with no advertising, no signage; one that only attracts visitors by word of mouth.

It means you have little or no traffic and that means little or no online business sales.

This is what happens when we try to use offline methods in an online world. It's a different paradigm.

Creating unique, high value, keyword-focused content pages is the way to succeed on the internet. Monetization of your web pages comes a distant second to creating a loyal following of dedicated visitors to your site.

Only then should you think about introducing some of the many and varied monetization models to your web pages.